Kyrylo Korobka
Boxing Business Sports Marketing Strategic Partnerships

Kyrylo Korobka

CEO & Co-founder, BigHeads Agency

Kyrylo Korobka is the CEO and Co-founder of BigHeads Agency and a former Executive Director of Ready to Fight and Team Usyk. During his tenure, he played a senior commercial, marketing, and operational role in Oleksandr Usyk’s global boxing business. Korobka was included in Sports Illustrated’s 2024 Boxing 30 Under 30 Power List, which credited him with helping to co-organize Usyk–Dubois and both Usyk–Fury fights, developing major industry relationships, and leading a team of more than 40 people. His work included strategic relationships, broadcasting coordination, and brand activations involving organizations such as the WBC, Queensberry Promotions, Al-Nassr, and Stone Island. He also helped create the Usyk–Cristiano Ronaldo activation, which he reported had generated more than 850 million in reach. His earlier career included digital advertising, corporate, and crypto-sector marketing roles, including work at DoubleTop and on Google Ads account strategy. He brings a commercially focused and data-informed approach to sports marketing, partnerships, and major-event operations.

Company: Ready to Fight is a global boxing technology and commercial ecosystem supporting fighters, coaches, managers, agents, promoters, and other industry participants. During Kyrylo Korobka’s tenure, Ready to Fight played a significant role in Team Usyk’s marketing, strategic partnerships, communications and major-fight operations.