Best iGaming Quotes from Industry Leaders

Akhil Sarin

Chief Marketing Officer, Easygo

“Brand is what brings VIP customers in; product is what retains them.”

Akhil Sarin

Chief Marketing Officer, Easygo

“I’m not a huge fan of the constant LinkedIn posting and trying to network without creating value. There’s a lot of noise in the industry as opposed to creating real value.”

Akhil Sarin

Chief Marketing Officer, Easygo

“Sometimes the most effective marketing is the most cost-effective as well. It’s just about what you can do that’s a bit different.”

Akhil Sarin

Chief Marketing Officer, Easygo

“The relationship can’t be transactional.”

Akhil Sarin

Chief Marketing Officer, Easygo

Alex Pratt

Managing Director, Clarion Gaming

“Startups think, ‘I’m going to spend all my money on ICE, everyone will know me, and the leads will come in.’ It doesn’t work like that. This industry is about trust, long-term relationships, and being known.”

Alex Pratt

Managing Director, Clarion Gaming

“I’ve seen people arrive making a lot of noise, and a year later, they’re gone. It’s about longevity. Stick with the product, build relationships, and remember that it’s a marathon, not a sprint.”

Alex Pratt

Managing Director, Clarion Gaming

“I would ban people introducing themselves on panels. It takes up too much time and adds very little. I would also ban all-male panels because the world has moved on.”

Alex Pratt

Managing Director, Clarion Gaming

Alexandre Tomic

Founder, Alea and Vegas Legends

“Branding is outrageously important, but it’s the metric CEOs often dismiss. It’s a hard sell because you’re selling magic… Even in B2B, people buy on emotion, just like B2C customers.”

Alexandre Tomic

Founder, Alea and Vegas Legends

“When we sign a contract, we need to understand that it wasn’t just signed in that moment. It was signed because the lead was generated a year ago and because we met those people three, four, or five times.”

Alexandre Tomic

Founder, Alea and Vegas Legends

“We build big booths with rough materials—they’re almost self-destructing within 48 hours, and we fix them as we go. If the stand is opulent, that’s ego. If it’s big, that’s growth.”

Alexandre Tomic

Founder, Alea and Vegas Legends

Eman Pulis

Founder, SiGMA Group and General Partner, Ikigai Ventures

“Business is not done between brands. Business is done between people.”

Eman Pulis

Founder, SiGMA Group and General Partner, Ikigai Ventures

“If you stop selling and start understanding who’s in front of you, business becomes much easier.”

Eman Pulis

Founder, SiGMA Group and General Partner, Ikigai Ventures

“A business is only truly a business if it can run without you. Otherwise, it’s just a hobby.”

Eman Pulis

Founder, SiGMA Group and General Partner, Ikigai Ventures

Helen Walton

Co-Founder & CCO, g.games

"We have always been trying to do things differently. When you’re trying to innovate, the whole fact is that you often fail. Innovation is by definition risky, and you are going to fail more often than you succeed."

Helen Walton

Co-Founder & CCO, g.games

“People need to be able to mourn—or just take a moment for—something they have poured so much of their energy, creativity, and passion into.”

Helen Walton

Co-Founder & CCO, g.games

"If I had never attended dinners sponsored by all-male boards, I would never attend any dinners. And also, what a perfect opportunity for them to realize that they need me on their board."

Helen Walton

Co-Founder & CCO, g.games

Karolina Pelc

Founder, HerPlay

“I want to be the representation rather than talk about the representation.”

Karolina Pelc

Founder, HerPlay

“I always knew the answer: it wasn't three years. It wasn't a short amount of time. It was the 20 years of grind behind it.”

Karolina Pelc

Founder, HerPlay

“I learned to accept that loving work, thriving under pressure, and thriving in intensity is my superpower and not my weakness.”

Karolina Pelc

Founder, HerPlay

Kelly Kehn

Co-Founder, Defy the Odds

“When we open space up to more people and more perspectives and more backgrounds, we're all going to win. The pie gets bigger.”

Kelly Kehn

Co-Founder, Defy the Odds

“If I tell you your idea is crazy, don’t listen to me—go for it. If you truly believe in it and understand why people would love the product, you’ll probably hear a hundred people say, ‘This is crazy.’ But those are the ideas that change the world.”

Kelly Kehn

Co-Founder, Defy the Odds

“If you can't find one capable woman, the problem is not finding the woman. The problem is you.”

Kelly Kehn

Co-Founder, Defy the Odds

Kyrylo Korobka

CEO & Co-founder, BigHeads Agency

“When you have a team full of good businesspeople, the athlete can focus entirely on sport.”

Kyrylo Korobka

CEO & Co-founder, BigHeads Agency

“No matter where you are, whether you’re starting or already at the top, you always need discipline and consistency. When you’re starting, you need discipline to learn. When you’re at the top, you need discipline to keep working and achieving more.”

Kyrylo Korobka

CEO & Co-founder, BigHeads Agency

“When I worked with major spor figures, such as Oleksandr Usyk, Cristiano Ronaldo, and Mike Tyson, I thought they were somewhere in space because their achievements are so high that it feels like no one could repeat them. But when I got to know them personally, I found that they were very grounded, very good people, and very easy to work with.”

Kyrylo Korobka

CEO & Co-founder, BigHeads Agency

Marek Suchar

Co-Founder, Oddin.gg and Realms Group

“There are people who talk the talk, and there are people who walk the walk. In iGaming, it’s often hard to differentiate.”

Marek Suchar

Co-Founder, Oddin.gg and Realms Group

“Because we shook hands, we never walked away from the deal.”

Marek Suchar

Co-Founder, Oddin.gg and Realms Group

“You have only one reputation in life, especially in the betting industry.”

Marek Suchar

Co-Founder, Oddin.gg and Realms Group

Max Krupyshev

Executive Leader, CryptoProcessing and Co-Founder, Coinspaid

“Bitcoin was never anonymous. It was a misconception in the very early days that crypto is anonymous.”

Max Krupyshev

Executive Leader, CryptoProcessing and Co-Founder, Coinspaid

“Promising zero risks is something that we never do.”

Max Krupyshev

Executive Leader, CryptoProcessing and Co-Founder, Coinspaid

“Crypto is not a side business that you can do. It’s not a product, it’s not a feature—it’s the whole industry.”

Max Krupyshev

Executive Leader, CryptoProcessing and Co-Founder, Coinspaid

“The best QAs you have are people who exploit your system. They do it for free, only on a success-case basis.”

Max Krupyshev

Executive Leader, CryptoProcessing and Co-Founder, Coinspaid

Oleksandr Feshchenko

Chief Executive Officer, GR8_TECH

“At first, you must show everyone around you that you exist.”

Oleksandr Feshchenko

Chief Executive Officer, GR8_TECH

“For the majority of CEOs, being visible is almost an obligation.”

Oleksandr Feshchenko

Chief Executive Officer, GR8_TECH

“The cheapest way to retain your customers is to let them withdraw as quickly as possible.”

Oleksandr Feshchenko

Chief Executive Officer, GR8_TECH

Rasmus Sojmark

CEO & Founder, SBC and Sport Global Group

"It comes down to who supported you early on: the companies that believed in you before everything became big. Those partners helped us build the business, and without them, we would be nothing. You have to respect the people who put their trust, their budget, and their brand behind you from the beginning."

Rasmus Sojmark

CEO & Founder, SBC and Sport Global Group

"Any marketing you’ve done in the wrong way will come back and bite you. So now it’s more about creativity, doing something interesting to promote a product without crossing the line."

Rasmus Sojmark

CEO & Founder, SBC and Sport Global Group

"I often stepped away from the limelight because I don’t necessarily like it. I like to be private, focus on my work, and deliver, but I’ve had to learn how to deal with pressure."

Rasmus Sojmark

CEO & Founder, SBC and Sport Global Group

Rohini Sardana

Founder & CEO, WiseWager Consultancy Ltd

“At a very high level, you might treat esports as just another piece of content, but it isn’t.”

Rohini Sardana

Founder & CEO, WiseWager Consultancy Ltd

“Let’s start there: just give women the opportunity.”

Rohini Sardana

Founder & CEO, WiseWager Consultancy Ltd

“Uninformative panels are such a waste of time. People genuinely attend these panels trying to learn. I appreciate that you can’t give away secrets, but you can still share relevant information without giving away the keys to your kingdom.”