Rohini Sardana

Rohini Sardana is the Founder and CEO of WiseWager Consultancy Ltd and a commercial strategist with more than two decades of experience across gaming, sports, and esports technology, digital products, and B2B services. She advises startups, established businesses, and leadership teams on go-to-market strategy, market entry, product-market fit, revenue growth, partnerships, and commercial execution. Her career includes senior product, commercial, and business-development roles at Inspired Gaming Group, SIS, and Pinnacle Solution, where she helped develop and launch gaming and esports products and expand B2B partnerships.

Company: WiseWager Consultancy Ltd is a London-based strategic advisory firm supporting startups and established businesses across sports, esports, media, entertainment, and technology. Its work includes go-to-market and market-entry strategy, sales and business development, product planning, marketing, strategic partnerships, technology advisory, and commercial growth.