Teamworks Innovations is buying Atrium Sports, the company behind Sportradar’s Synergy Sports coaching and scouting business, for $170 million in cash. The deal covers all of Atrium Sports’ equity and should close in the fourth quarter of 2026, subject to customary closing conditions.
Several pieces of Synergy technology stay with Sportradar after the sale, with only the team-focused coaching and scouting operation changing hands. Sportradar keeps its automated video production cameras, automated graphics products, certain computer vision capabilities, and competition management technology, along with the related revenue it has already folded into its wider business.
Sportradar wants to concentrate more tightly on betting, gaming, and media, according to CEO Carsten Koerl, who said the proceeds will go toward strengthening the balance sheet and supporting other capital allocation priorities. The company described the $170 million price as a double-digit EBITDA multiple relative to Sportradar’s own market valuation, without disclosing what Atrium earns on a standalone basis.
Professional and college teams mainly use Synergy Sports for video analysis, scouting, and player evaluation, especially in basketball and baseball. Back when Sportradar announced the acquisition in 2021, the business held league-wide relationships with the NBA and MLB, worked with every NCAA Division I men’s and women’s basketball programme, and covered more than 90% of NCAA Division I men’s baseball.
Sportradar paid €183 million in cash for Atrium Sports in May 2021, plus participation certificates with a fair value of €22.4 million, of which only €9.2 million counted as acquisition consideration and the rest was classified as employee remuneration. On a headline basis, the $170 million sale price comes in below the cash paid five years ago, though the two figures aren’t directly comparable because Sportradar is holding on to several technology assets, capabilities, and the revenue attached to them.
What Teamworks gets is the part of Synergy that fits most naturally with its existing business serving professional, collegiate, and Olympic sports organisations. Its software covers coaching, athlete performance, recruiting, and team operations, and the company said in April that more than 7,000 elite sports organisations were using its products. An investment led by Hg earlier this year valued Teamworks at more than $1.5 billion.
Atrium is the latest in a run of deals expanding Teamworks’ analytics offering. The company bought Sportlogiq in January, adding computer vision and automated player-tracking technology for hockey, football, and American football, after earlier building out products for personnel, performance, and game preparation. Atrium now gives it an established coaching and scouting platform in basketball and baseball next to those services.
Sportradar’s commercial focus has been drifting toward betting operators, gaming products, and sports media for several years, and the sale follows that direction. The company now supplies data and technology to clients including Flutter and DraftKings, as well as prediction market operators Kalshi and Polymarket, and selling Atrium takes it out of a team-side business while keeping the pieces of technology that already feed those broader products.