Behind the Business

August 31, 2026

NFL renews DraftKings and FanDuel sportsbook deals, adds Fanatics

NFL renews DraftKings and FanDuel sportsbook deals, adds Fanatics

The NFL has renewed its official sports betting partnerships with DraftKings and FanDuel under new multi-year agreements ahead of the 2026 season, while Fanatics Betting and Gaming has joined them as a third league-level sportsbook partner. DraftKings and FanDuel have held the designation since 2021, but their previous agreements expired earlier this year alongside the NFL’s deal with Caesars Sportsbook. Financial terms of the new contracts were not disclosed.

 

DraftKings, FanDuel, and Fanatics will be able to use NFL trademarks within the sports betting category and promote both online and retail wagering under the agreements. The operators will also receive integrations across NFL-owned digital properties, hospitality opportunities, and a presence around major league events including the Super Bowl and NFL Draft. All three sportsbooks will have access to official play-by-play data, Next Gen Stats, and Genius Sports’ BetVision product through the NFL’s exclusive data distribution agreement with Genius.

 

DraftKings will separately remain the NFL’s official daily fantasy sports partner, extending a relationship that began in 2019 before the company became one of the league’s first official sportsbook partners two years later. Fanatics is expanding an existing NFL relationship built around merchandise and collectibles, with the new agreement also making Fanatics an official online casino marketing partner of the league. FanDuel’s renewed agreement keeps the company in the same NFL sportsbook category it has occupied since 2021.

 

Caesars Sportsbook is absent from the new lineup after joining DraftKings and FanDuel as one of the NFL’s original three official sports betting partners in 2021. The previous agreements expired at the end of March, leaving the NFL without an official sportsbook partner from April until the new deals were finalized. Fanatics had already agreed its new partnership earlier in August, while confirmation of the DraftKings and FanDuel renewals followed on Aug. 27.

 

Americans legally wagered an estimated $30 billion on the 2025 NFL season, according to figures cited by the American Gaming Association, making football one of the most important customer-acquisition periods for US sportsbooks. DraftKings and FanDuel remain the two largest online sports betting operators in much of the regulated US market, while Fanatics has spent the past several years expanding its sportsbook following its acquisition of PointsBet’s US business. The NFL’s new lineup therefore keeps its two established partners while adding an operator trying to close the gap behind them.

 

All three operators have agreed to follow the NFL’s integrity requirements, including information sharing, suspicious betting monitoring, responsible gambling initiatives, and restrictions on markets the league considers particularly vulnerable. The NFL specifically bars its partners from offering wagers tied to officiating, player injuries, outcomes that could be known in advance, and events that could be easily manipulated by an individual participant. Genius Sports also provides betting-pattern monitoring across NFL games as part of its wider integrity agreement with the league.

 

The NFL renewed and expanded its agreement with Genius Sports in 2025 through the end of the 2029 season, keeping the company as the exclusive distributor of official NFL betting data, play-by-play information, and Next Gen Stats. Genius also distributes low-latency game feeds through BetVision, allowing sportsbook users to watch games alongside live markets and interactive betting features. The setup means DraftKings, FanDuel, and Fanatics receive the same official league data infrastructure even while competing for NFL betting customers.

 

Prediction markets remain outside the NFL’s official commercial structure despite their rapid expansion into sports during 2026. The league has held discussions with companies including Kalshi and Polymarket, but Front Office Sports reported that no prediction-market partnership will be in place before the new season begins. Individual NFL teams have also explored potential deals, although they are currently not permitted to sign prediction-market platforms independently.

 

The renewed sportsbook deals keep the NFL firmly aligned with state-regulated sports betting while it decides how to handle prediction markets operating under federal commodities regulation. DraftKings and FanDuel have themselves moved into prediction markets through separate products, but their NFL agreements cover conventional sportsbook operations. With Fanatics joining the pair and Caesars dropping out, the league enters the 2026 season with a smaller group of official betting partners than it had under its previous structure, but with the two US market leaders still in place.