Behind the Business

October 26, 2026

Belatra partners with 21VIRAL to expand game distribution in LatAm

Belatra partners with 21VIRAL to expand game distribution in LatAm

Belatra Games has signed with iGaming aggregator 21VIRAL, putting its casino content on the GameConnector platform for operators in Latin America and other markets. Belatra already sits among the game providers connected to 21VIRAL’s aggregation service, which lets operators reach content from more than 100 suppliers through a single API.

 

Operators plugged into 21VIRAL can now offer Belatra’s portfolio without doing a separate technical integration with the studio. Belatra makes slots along with crash, instant, and other casino games, and 21VIRAL takes care of the connection between suppliers and operators through GameConnector. The aggregator says its catalogue currently runs to more than 12,000 slots, over 600 crash, instant, and Plinko games, and more than 4,000 live casino titles.

 

Latin America is where 21VIRAL does a lot of its business, working with licensed operators and platform providers that want games from several suppliers through one integration. Its technology also covers centralised game management, reporting, and revenue reconciliation, and operators can keep their own commercial agreements with individual studios while using 21VIRAL just for the technical side. The company has been growing its distribution work in Africa and Asia as well.

 

Belatra has made Latin America one of its main expansion regions and has stacked up several distribution deals there over the past year. In September, it partnered with SpinOro, part of Anakatech Group, to get its games onto an aggregation platform carrying more than 13,000 titles from over 200 providers, and said at the time that Latin America was still a priority for its international business.

 

A similar deal with VeliGames came in July, opening Belatra’s portfolio to operators across Latin America, Africa, and Asia through another single-API aggregation platform. Belatra Head of Business Development Misha Voinich said that agreement gave the studio a direct distribution route into those regions, with VeliGames focused on keeping games running smoothly on lower-spec devices and shakier internet connections.

 

Direct work with operators in individual Latin American markets has been part of the strategy too. Belatra’s games went live with Sportsbet in Argentina in May 2025, and a partnership with bplay followed later that year, adding titles like Blast the Bass, Cyber Gypsies, Bears Tricks, and Voodoo Coins to the operator’s casino lobby as Belatra built up its presence in Argentina.

 

21VIRAL has been signing suppliers of its own while building out GameConnector, with Air Dice, BetSoft, Endorphina, Habanero, Playnetic, RubyPlay, and several other casino studios already in its provider network next to Belatra. It brought on Air Dice in 2024 to distribute its strategy-based games, then partnered with platform provider Virtualsoft in 2025, giving Virtualsoft-connected operators access to 21VIRAL’s aggregated content in markets including Peru and Ecuador.

 

Both companies were at SBC Summit in Lisbon from Sept. 29 to Oct. 1, with Belatra at booth B226 and 21VIRAL at B141, and they were already linked through 21VIRAL’s provider network around the event. The partnership hands Belatra one more aggregation route as it keeps spreading its games through regional operators and B2B platforms rather than relying only on direct integrations.